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CULTURE | INTELLIGENCE | STRATEGY

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Notebooks And Pencil

A curated collection of peer-reviewed publications, conference papers, working papers, speaking engagements, and analytical commentary examining strategic intelligence, culture, cognition, influence systems, organizational adaptation, and hybrid conflict within complex strategic environments.

Peer-Reviewed Journal Articles

Stabilizing Cultural Intelligence Through Governance: Modeling Cultural Signal Processing

University of Defence, Brno, Czechia, forthcoming, 2026

Amikor a kultúra háborúba megy: a kulturális hírszerzés operacionalizálása a modern hadviselésben

Hadtudományi Szemle, forthcoming, 2026

Beyond Kinetics: The Cultural Domain of Modern Conflict: Insights on Clausewitz, Wright, and Contemporary Military Theory

AARMS, manuscript under review, 2026

Szervezeti kockázatok és konfliktusok kulturális hírszerzés-alapú kezelése többgenerációs biztonsági szervezetekben [Culture Intelligence-Based Management of Organizational Risks and Conflicts in Multigenerational Security Organizations]

Nemzetbiztonsági Szemle, manuscript under revision, 2026

A marketing machismo és a libidók bosszúja! Avagy a fogyasztói lojalitás színeváltozásai [The Marketing Machismo and the Revenge of the Libidos! Or the Metamorphoses of Consumer Loyalty]

Marketing & Menedzsment, 2006, 40(2-3), 32-38.

Alter si Ego în minoritate (majoritate, minoritate, victimitate) [Alter and Ego in Minority: Ethnic Majority, Minority and Victimacy]

Altera, 1995, 1(2), 80-92.

Alter/Ego tîrgumureÈ™an (Trecerea de la consens la conflict în pachetele discursive din cotidianul de limbă română È™i cel de limbă maghiară din localitate) [The Neumarkt Alter Ego. From Consensus to Conflict in the Narrative Discourse of Local Romanian and Hungarian Print Media]

Altera, 1995, 1(1), 77-96.

WORKING PAPERS

Warfare as an Interpretive Environment: Cognitive Warfare, Cultural Intelligence, and the Strategic Contest Over Meaning

Manuscript in preparation, 2026

From Cultural Awareness to Cultural Intelligence as Capability: Governing Cultural Signal Processing Across Operational and Institutional Domains

Manuscript in preparation, 2026

Translation in preparation, 2026

Words Before Violence: Alter/Ego, Media Discourse, and Ethnic Escalation in Târgu MureÈ™, 1989–1990

CONFERENCES & SPEAKING

Culture Goes to War. Understanding Domestic Cultural Intelligence as a Defence and Resilience Capability

Defence and Strategy Conference 2026, Prague, Czechia, May 20-22, 2026.

Stabilizing Cultural Intelligence Through Governance: Modeling Cultural Signal Processing

New Approaches to State Security Assurance, 20th International Doctoral Conference, University of Defense, Brno, Czechia, March 19, 2026

Institutionalizing Cultural Intelligence as Intelligence Capability in Contemporary Warfare

Doktoranduszok Országos Szimpóziuma, Ludovika Nemzeti Közszolgálati Egyetem, Budapest, Hungary, March 06, 2026

A kultúra háborúba megy! A kulturális hírszerzés (Cultural Intelligence) operacionalizálásának lehetÅ‘ségei a hatodik hadszíntéren [Culture Goes to War! Opportunities for the Operationalization of Cultural Intelligence on the Sixth Battlespace]

A hadtudományok és a 21-ik század. NKE Hadtudományi Doktori Iskola Konferencia, Budapest, Hungary, March 03, 2026

STRATEGIC ANALYSIS & Commentary

A Leadership Culture That Holds Back. Diagnosing Hungarian Realities Through the Lens of Organizational Dysfunction

Marketingcountry - Critical Hungary Blog, Nov 2025

Hungary’s Work-Based Society is a Cheap-Labor Machine. Behind the Rhetoric of Dignity Lies Inflation, Falling Wages, and the Quiet Collapse of the Middle Class

Marketingcountry - Critical Hungary Blog, Nov 2025

From Bulgaria to Poland: An Unequal Escape from Hardship. Why Hungary’s Gains May Prove Fragile

Marketingcountry - Critical Hungary Blog, Oct 2025

Beyond Branding: Us vs. Them. Orbán’s Shift from Persuasion to Friend–Enemy Propaganda

Marketingcountry - Critical Hungary Blog, Oct 2025

The House Always Wins. Strange Logic of Hungary’s Housing Market

Marketingcountry - Critical Hungary Blog, Oct 2025

Would You Red Card Your CEO? Beyond Stability — Benchmarking Orbán’s Government Against Its Regional Peers

Marketingcountry - Critical Hungary Blog, Sep 2025

The Hungarian Mortgage Propaganda. The Swiss Franc Trap and Legalized Borrower Exploitation

Marketingcountry - Critical Hungary Blog, Sep 2025

Behind the Freedom of Enterprise: Why Hungarian Small Businesses Are Forced Into Illegality. When Compliance Means Collapse – How Regulation, Taxation, and Power Structures Drive Entrepreneurs Underground

Marketingcountry - Critical Hungary Blog, Sep 2025

Designed for the Few, Marketed to the Many: Another Case of Policy Spin? Why Hungary’s New Capital Program Leaves Most SMEs Behind

Marketingcountry - Critical Hungary Blog, Sep 2025

The Politics of Persuasion: Strategic Branding in Hungary’s Electoral Landscape. Orbán Was Winning Like a Brand. The Opposition Still Hasn’t Learned How

Marketingcountry - Critical Hungary Blog, Aug 2025

If I Were a Hungarian Politician: Why Democracy Needs Quarterly Reviews? From Ballots to Benchmarks—Manifesto for Rebuilding Accountability in Public Office

Marketingcountry - Critical Hungary Blog, Aug 2025

Corruption as a Form of Adaptive Social Resilience in (Not Only) Hungary. A Must-Read for Politicians and "Elites" of Power Structures

Marketingcountry - Critical Hungary Blog, Aug 2025

Hungary’s Two-Speed Economy: Who Gains from the Forint—and Who Pays. Sovereignty, Strategy, or Structural Drift Behind the Euro Delay

Marketingcountry - Critical Hungary Blog, Aug 2025

Experienced, Educated, and Erased — No Country for Old Minds? Bridging Yeats, HR, and Blind Spots in Hungary’s White-Collar Job Market. Marketing

Marketingcountry - Critical Hungary Blog, Jul 2025

Mystery Shopping Academic Machine. The Job Interview That Never Happened — and What It Revealed

Marketingcountry - Critical Hungary Blog, Jul 2025

The Break-Even Lie. Why Small Businesses in Hungary Rarely Survive the Math

Marketingcountry - Critical Hungary Blog, Jul 2025

The Tenth Man and the (Not So) Hidden Winners of Hungarian Inflation. A Contrarian Take on Hungary’s 2020–2023 Inflation Story

Marketingcountry - Critical Hungary Blog, Jul 2025

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